The Brand
The Process
The Final Product
Southside
This work was completed as part of the Pixels vs. Print workshop – an annual workshop designed to help a deserving non-profit organization with their design needs. This logo was a team effort amongst many designers, but my logo idea was the one that was chosen by my fellow design students, coaches, and representatives of the Southside community. The symbolism within this logo works to show the positive story of the Southside neighborhood. The six segments represent the six different areas of the Southside, the heart design is representative of the artisan ironwork that adorns the older Syracuse houses, and the sun symbolism shows show the warmth and positivity of the neighborhood as they fight against poverty and stigmas associated with their area. This logo is currently being used on signage across the Southside, and, specifically, in the windows of local businesses.