The Brand
The Process
The High Five
The clients were looking for a logo to represent their property – 5 wooded acres in the city of Syracuse, known as the High Five. As arborists, their goal for this logo was to use it on tree labels throughout the property. Since they place a lot of pride in their land, a secondary goal was for it to be something for them to enjoy and hang in their home. This work needed to be easily transitioned to black and white and maintain recognizability. The hand calls not only to the idea of a high five, but to the togetherness and family gathering place.